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Nurture customer loyalty


Build strong relationships with your customers to strengthen your business for the future.

Customer loyalty is vital to any organization. Not only do loyal customers offer long-term repeat business, they can also recommend you to their own contacts. Find out how to build strong customer relationships to turn regular clients into long-term business assets.

This Element is an extract from Essential Managers: Marketing Effectively. If you would like to know more, you can buy the whole book—and others in the series—at

Available in print and digital formats.

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