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Nurture customer loyalty

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Build strong relationships with your customers to strengthen your business for the future.

Customer loyalty is vital to any organization. Not only do loyal customers offer long-term repeat business, they can also recommend you to their own contacts. Find out how to build strong customer relationships to turn regular clients into long-term business assets.

This Element is an extract from Essential Managers: Marketing Effectively. If you would like to know more, you can buy the whole book—and others in the series—at www.dk.com.

Available in print and digital formats.


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